Microsoft employs 10,000 of people. I wonder how many only have to think about how to collect more data from you.
We know Windows 10 is collecting a lot of so called telemety data, you can't even turn it off (unless you are an enterprise customer). There are ways to surpress these telemetry transmissions, google it or contact us for an appointment.
Microsoft also does it's very best to almost force you into an Microsoft account to run Windows. No you do not need such an account but they making it harder with every Windows release. Look like the upcoming Windows 11 Home Edition really needs a Microsoft account!
Now they try a new way to collect even more interessting data. It's so barzen that I couldn't belive it!
The new "News and interests" popup in the latest Windows 10 update
You may think that's actually a great addition. But if you look closer you will get only news from Microsoft own news channel which seems to be driven by AI and refers to major news stations anyway.
But wait there is more: You can Manage interests for more meaning. It's that simple and took Microsoft a long time to figure this out:
- Microsoft finally knows what you are really interested in, may sell that info and in one form or another you get bombarded with ads.
- As more you use it as more Microsoft will know about you.
- Microsoft gets free quality training data for their machine learning AI.
- You don't even need an Microsoft account, how good is that.
- And it opens your "interest management" not in your standard web browser like Firefox or Vivaldi. No, just ignore the users interest and open the Edge browser so, just in case, the user doesn't miss that browser.
Wow but it will work with great success for Microsoft, unless you read this and simply turn "News and interests" off.
There are far better ways to get News and no company should know your actual interests.